Sports Project Development & Prototyping

Where new ideas kick off.

First Leg Studio develops and prototypes new sport concepts from idea to proof-of-concept. We fund initial development internally, then partner with strategic investors to scale projects that show potential.

Our Approach → Get in touch

What we do

Three stages: Brainstorm, Build, Evaluate.

01 — Develop

We build from zero.

Internal development and prototyping. From initial idea through proof-of-concept, we fund and build everything in-house.

02 — Scale

We partner to grow.

Projects with market fit are scaled through strategic partnerships and outside investment.

Background

Industry Experience

Principal

Nick Swinmurn is a passionate sports fan with over 25 years as an entrepreneur. He enjoys the creation stage of each project equally, regardless of potential size and scale.

Nick founded online retailer Zappos.com in 1999, serving as Chairman & CEO during the Series A–C funding rounds before leaving in 2007 to pursue new ideas.

Current sport investments include: Golden State Warriors, Golden State Valkyries, and Leeds United.